When VYNE, a plant-based, nutrition focused meal delivery service launched in New York, b&B was brought on to use social media advertising campaigns to create launch awareness and drive website sales.

b&B created multiple social media advertising campaigns that resulted in a following over 1,200 on Facebook and Instagram in 3 months. b&B also launched ads supporting VYNE’s meal plans, a campaign that targeted VYNE’s early fans, providing them with a discount code and thanking them for being an early brand adopter, as well as a campaign that tested whether people responded to the word “vegan” rather than “plant-based”.

Many of the ads included an attractive incentive (half-off), and b&B targeted ads to those interested in healthy lifestyles within the delivery radius.