Harvest Snaps, a well-known snack food brand, had an abundance of retailer-specific SKUs to sell during the most competitive time of the year for digital advertising. The brand tasked bread & Butter with a testing initiative to determine the most successful marketing platform for their audience while successfully driving interest in purchasing these unique product sizes. Through strategic targeting and keyword optimization, bread & Butter drove a great deal of traffic and interest for the brand while developing insights to apply to future SEM campaigns.

By determining the optimal search terms for Harvest Snaps, running copy tests, and optimizing throughout the duration of the campaign, Bread & Butter achieved a total of 1,706 clicks over one week at an average CPC of $2.07 despite the highly competitive timeframe of the campaign.