Through strategic targeting and testing across a variety of social media advertising campaigns executed and optimized by bread & Butter, Farmer’s Daughter Hotel saw a steady increase in both website traffic and brand awareness, ultimately translating into hotel bookings.

Through varied targeting and content tailored specifically to key demographics, bread & Butter drove 3,669 clicks to site at an average CPC of $0.23, 64.7% better than the Facebook-wide average of $1.72. Beyond surpassing all principal KPI goals, bread & Butter derived actionable insights for the Farmer’s Daughter team to apply to future marketing objectives, ultimately strengthening brand association and positioning the hotel above local competition.