Death & Co., known for its outstanding cocktail program, opened its Denver outpost focused on expanding the breakfast and dinner food offerings of the location. As guests were still drawn for cocktails, Death & Co. tasked bread & Butter with amplifying awareness and sales primarily surrounding the culinary options.

The teams worked closely to develop specific promotions that would perform well through social advertising. These offers, coupled with strategic targeting and engaging content, garnered 2,218 clicks to site, driving users to view the menu and specials at a cost of $0.36 per click. Through these campaigns, bread & Butter expanded awareness and sales of the food menu in Denver while also uncovering the optimal target market and generating insights that were then applied to organic social media initiatives.