Housed within Shutters on the Beach, a well-known luxury hotel, 1 Pico struggled to drive awareness and traffic to their restaurant property. By leveraging bread & Butter’s expertise in social media advertising, 1 Pico achieved a stronger presence for their individual concept, growing awareness and driving website traffic promoting reservations. 1 Pico was able to differentiate this space from the larger hotel, ultimately driving sales as a result of these efforts.

bread & Butter tested a variety of targeting, leveraging different objectives, content, copy, and calls to action in order to best understand what resonated with 1 Pico’s target market. This strategic testing resulted in the highest-possible click-through-rates, combined with the lowest CPCs. Through bread & Butter’s consistent optimizations and testing initiatives these traffic campaigns resulted in 1,265 clicks at an average CPC of $0.56, 101.75% lower than Facebook’s average CPC across all industries of $1.72. This particular campaign ran over the course of one month, reaching 34,321 Facebook and Instagram users.